Meet our new Head of Media: Colin Helms

Colin Helms includes TED from MTV, the place he was the SVP of linked content material materials. He says, “My crew’s downside is to make TED on the market and associated to audiences we haven’t reached however.” Credit score rating: Dian Lofton / TED
This fall, TED welcomes Colin Helms as its Head of Media. On this administration crew place, Colin will oversee approach and operations of TED’s core media enterprise, along with video manufacturing, new format enchancment, distribution, social media, mobile and design.
Colin brings larger than 20 years of experience in every digital and standard media content material materials approach and platform enchancment. Earlier to changing into a member of TED’s New York office, he was the SVP of Linked Content material materials at MTV, the place he oversaw the mannequin’s digital evolution from broadband video and social media to its pioneering multi-screen programming and genuine digital content material materials studio. Sooner than that, he served as a founding editor of Superior journal along with the editor-in-chief of the music journal and competitors CMJ.
“It’s additional important than ever to current ‘ideas worth spreading’ their finest potential viewers,” talked about TED curator Chris Anderson. “Colin’s expertise navigating in the mean time’s media panorama—directly large and unpredictable—will help us improve that mission into an thrilling new future.”
“My crew’s downside is to make TED on the market and associated to audiences we haven’t reached however,” Colin says. “Media behaviors and habits fluctuate counting on so many components — geography, economics, cultural norms, you establish it — and our job is to fulfill these audiences the place they already are. That means on-line, certain, nonetheless it may also indicate TV, radio, and a very broad variety of completely different content material materials platforms. I’m excited to help TED develop to be a part of tens of tens of millions additional people’s media habits.”
Credit score rating: Dian Lofton / TED

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